Understand who your customers are and how they behave

List Factory offers additional in-depth consumer profiling and enhanced targeting with CAMEO geodemographics, a world leader in its field.

The CAMEO consumer segmentation system uses demographic, lifestyle and socio-economic factors to divide large pools of consumers into small groups of individuals with similar behaviour.

It works by linking address information to demographic, lifestyle and socio-economic factors including:

  • Age
  • Presence of children
  • Income
  • Car ownership
  • Internet usage
  • Purchasing behaviour
  • Education and occupation
  • And many more factors…

The world’s leading businesses use CAMEO for its unrivalled ability to generate customer understanding, identify potential customers and enhance existing customer relationships.

List Factory utilises CAMEO variables within our B2C data warehouse and overlays within B2C data products like Fusion List and Fusion Exchange.

Contact our Sales Team today for more information.