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The key to keeping your customers is to understand them better.

List Factory's advanced profiling techniques can reveal valuable information on who your customers are and how they behave.

This knowledge is a vital asset in planning and implementing tailored marketing strategies for:

• Customer acquisition
• Customer retention
• Reactivating lapsed customers
• Upselling
• Loyalty building

This informed approach increases response rates, decreases costs and results in more long term, high value customers.

For consumer profiling, List Factory offers CAMEO geodemographics, a world leader in its field.

CAMEO Consumer Classification

CAMEO uses geographic and socioeconomic intelligence to pinpoint potential customers and enhance existing customer relationships.

Three of the world’s five top companies use CAMEO for its unrivalled insight into a population’s demographic makeup and spending behaviour.

It is a low cost, high performance tool for increasing your customer knowledge and maximising your returns from sales and marketing strategies.

CAMEO Precision At Work

CAMEO's precision is demonstrated in the two maps below. Each coloured segment represents a group of households that share similar geodemographic characteristics.

Map 1 shows the Adelaide suburb of Payneham under the previous version of CAMEO. Suburbs could be geodemographically segmented down to an average of 220 households per area.

Map 2 shows Payneham segmented by the current version of CAMEO. Segmentation is now possible at the micro level of an average 37 households per area.

Such precision allows you to accurately identify and target only the most responsive consumers.

Profile with CAMEO

List Factory can profile your database with CAMEO to find out who your customers are and how they live.

We can then apply this analytical profile to our consumer data to find “look-a-likes” - prospects that match the characteristics of your best customers.

Segment with CAMEO

CAMEO can segment consumer data to extract prospects that have specific transactional behaviour or geodemographics suited to your offer.

For example, if you had an offer for a children’s clothing website you could prospect Fusion List for internet and credit card buyers who have purchased in the last 6 months.

Then you can segment this pool of prospects with CAMEO to isolate those who also have a high likelihood of children in their household under the age of 15.

CAMEO segmentation increases the responsiveness of your prospect pool, reduces wastage and maximises returns.