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CAMEO Consumer Classification and Segmentation

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The key to finding and keeping customers is to understand who they are and how they behave.

List Factory offers in depth consumer profiling and enhanced targeting with CAMEO geodemographics, a world leader in its field.

The CAMEO consumer segmentation system uses demographic, lifestyle and socio-economic factors to divide large pools of consumers into small groups of individuals with similar behaviour.

It works by linking address information to demographic, lifestyle and socio-economic factors including:

Segment by behaviour or geodemographics•  Age
•  Presence of children
•  Income
•  Household composition
•  Housing type & tenure
•  Weekly rent
•  Mortgage costs
•  Migration
•  Urbanity
•  Economic resources
•  Education & occupation
•  Industry sector
•  Car ownership
•  Internet usage
•  Purchasing behaviour

The world’s leading businesses use CAMEO for its unrivalled ability to generate customer understanding, identify potential customers and enhance existing customer relationships.

Contact our Sales Team today for more information.

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