Fusion List combines the power of large volumes with the heightened responsiveness of niche marketing.
This transactional marketing list is built upon the actual spend history of over 2 million direct mail buyers.
This past transactional behaviour is used to predict future buying patterns. Therefore, Fusion List is highly responsive, because it can select the consumers that are most likely to respond to your offer.
The spend history is regularly updated with buyers’ recent purchases, ensuring the data remains responsive and accurate.
• Recency (when they last purchased)