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Fusion List

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Target 2 million Australian and New Zealand consumers via their transactional history.

Fusion List combines the power of large volumes with the heightened responsiveness of niche marketing.

This transactional marketing list is built upon the actual spend history of over 2 million direct mail buyers.

Target by purchase channelThis past transactional behaviour is used to predict future buying patterns. Therefore, Fusion List is highly responsive, because it can select the consumers that are most likely to respond to your offer.

The spend history is regularly updated with buyers’ recent purchases, ensuring the data remains responsive and accurate.

Consumers can be targeted according to:

•  Recency (when they last purchased)
•  Frequency (how often they buy)
•  Monetary value (how much they spend, average order value, average spend, maximum spend)
•  Purchase method (credit card, cash, money order)
•  Purchase channel (mail piece, telephone sale, internet order)
•  CAMEO geodemographics
•  Geography including states, postcodes, CCDs, meshblocks and DPIDs

Learn More about Fusion List

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